Sunday, April 10, 2011

News from the front line...

Our intelligence tells us…

The demand for greens continues to grow, supply is short and prices are high. Short-term prices have been swayed by external factors like the Japanese earthquake & Middle East situation.

Coffee which we bring into play and how it will effect us….

Brazil: The 2011 crop is short, some suggesting BIG time short. We believe that the new crop this year will be outrageously expensive right through 2012.

Ethiopia: Traceability, sourcing and securing top lots has been difficult for some time, this will exacerbated even further in the future. Any decent quality or specialty lots landing into Australia in the second half of 2011 are going to be expensive.

In summary…

Wholesale & retail prices are going to increase and by a good amount and prepare for the possibility that we might need to do it again!

This weeks Roast Summary straight from the mouth of our very own ‘Master General Roaster’…

Brother Espresso House Blend:

Upfront there is a strong berry/cherry sweetness from the Indonesian and Ethiopian.

A quicker roast of the Ethiopian is bring out wine/cherry notes at the start of the cup.

The Nicaraguan is highlighting orange and lime notes in the aftertaste.

Fifth Battery Seasonal Blend:

Very toasty and caramel at the start of the cup.

Mild acidity in the aftertaste with a peanut like finish.

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